Video Mapping

Projection mapping, also known as video mapping, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. The projection is usually done on screens or even on buildings. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on.  People can put videos, make objects, put pictures up by using this type of projection. This form of technology has became very popular all over the world. 


My First Example I chose was Kanye West's use of video of projection. Projection Advertising, the UK’s leading projection specialist, has been working on a guerilla-style marketing campaign for rap musician Kanye West. The campaign, which ran from 17th to 18th May, involved projecting West’s video for his latest song ‘New Slaves’ on to 66 buildings around the world. On the first night of the campaign, the premier went live at the same local time all over the world. Projection Advertising was responsible for Europe, projecting on buildings at 21 locations in London, Berlin, and Paris.

The Next example I came across was from the website of http://thetheory.co.uk/. 

"The Theory presents the world's smallest all action police chase (2.5 minutes / live action & mixed media). Directing duo The Theory presents the tiniest police chase ever seen, made using the world's smallest 'pocket video projectors'. Featuring an escaped convict, a determined cop and a fully armed police helicopter, Speed of Light takes 'projection mapping' to a whole new (and low) level. Speed of Light was all projected and filmed FOR REAL - there's no CGI trickery." This was a very fun video to watch and looked so real! 

The last example I used was from the company  Light Harvest. They assembled a whole team of artists for this unusual mapping for Manhattan Bridge. The animation makes great use of the" heavily rusticated facade of the bridge but where it really shines is in the tunnels underneath." The entire curved ceiling becomes animated, when entering the tunnel the audience becomes immersed in the projection. 

 https://www.youtube.com/watch?v=Fkkl_4mF9W4